New Book, Advantage “IP,” Tells Entrepreneurs
and Established Companies How to Protect and Profitably
Exploit Intellectual Property Assets
Clinton, MA (PRWEB via PR Web Direct) November 1, 2005
– The creators of Teenage Mutant Ninja Turtles, SpongeBob
SquarePants, PlayDoh, Hotmail, Snugli and Curves all made
smart moves regarding intellectual property that ensured
long-term profits and a competitive advantage. A new book
by business attorney Jean Sifleet, “Advantage ‘IP’:
Profit from Your Great Ideas”, analyzes these and
many not-so-successful examples for useful lessons on
how to protect innovative ideas and turn them into revenue.
“Too often, I’ve seen companies and individuals
wake up to the gold mine that their intellectual property
represents after employees have run off with their formulas
or competitors have legally created a knock-off of their
product,” says Sifleet, a business attorney, CPA
and three-time entrepreneur. “Taking the time to
protect trade secrets and appropriately use copyrights,
trademarks, patents and non-disclosure agreements pay
off big in the long run.”
“Advantage ‘IP’” provides vivid case
studies and easy-to-understand charts, explanations and
resources on when, why and how to use intellectual property
protection measures. Anecdotes and strategic principles
make it clear not only how shrewd businesses and creative
artists, musicians, photographers and business owners
can prevent legal problems regarding their ideas but also
gain the maximum return from the value of their ideas
in the marketplace.
Jean Sifleet is also the author of “Beyond 401(k)s
for Small Business Owners” (Wiley) and Legal Services
– “The Smart Fast® Way” (Infinity).
“Advantage ‘IP,’” ISBN 0-7414-2708-7,
is available at www.smartfast.com/bookstore.html
.
| A new book by business attorney
Jean Sifleet, “Advantage ‘IP’: Profit
from Your Great Ideas”, provides useful lessons
on how to protect innovative ideas and turn them into
revenue. |
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property and related information and resources online.
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